A Journey Through Beauty and Wellness
Soul Professional is a cosmetics brand that transcends borders, present in 19 countries around the world. And our mission goes beyond simply transforming hair; it's about providing a complete hair care experience, merging the beauty of your hair with the well-being of your soul.
Formula for Complete Care
Our formulas are developed to offer complete treatment for the scalp and hair. Enriched with Amazonian butters, proteins and amino acids, they provide more shine, softness and resistance, while essential oils contribute to harmony and well-being in everyday life.
Our Commitment
To bring the excellence of Brazilian hair care to the rest of the world, Soul Professional is committed to ensuring sustainability in its production methods. With a factory powered by solar energy and recycled water, we seek to reduce the environmental impact in the development of our products.
Responsibility to Transform
Our respect for the environment goes beyond the factory’s borders. The main active ingredients in our products are purchased from cooperatives in the Amazon to promote the sustainable development of the local economy and the preservation of biodiversity. We are also proud to be a brand that does not test on animals.
The Ideal Solution
Soul Professional is ideal for salon treatments and home care. With formulas that combine innovation, technology and nature, our products have the power to transform hair health, restore damaged strands and promote more shine, softness and resistance.
Our History
Ana Celia Mauro
Founder & CEO
Soul Professional was founded by entrepreneur Ana Celia Mauro, with the dream of developing high-quality products for the professional beauty market.
A lawyer dedicated to socio-environmental issues and an advocate for animal rights, she sought an opportunity in this market to make a difference in people's lives and in the world. Therefore, as founder and CEO of the brand, she participates in the development of each formula and adopts sustainable methods in the production system.
After many trips, she discovered the best hair spas in the world in Singapore, where she fell in love with Camellia Oil - a legendary oil used by geishas. This gave rise to the idea of developing creams mixed with natural oils that would provide even more shine and softness to hair.
After much research, he found in the Amazon the necessary ingredients to create a solution that nourishes and preserves the health of the hair and scalp, with few chemicals. In addition, they also have phytotherapeutic properties that help combat stress and anxiety.
Thus, Soul Professional has been gaining more and more recognition from national and international salons.
Glauber Serafim
Technical & Artistic Director
Technical and Artistic Director of Soul Cosméticos, Glauber Serafim has a degree in fashion and
photography, by the IED of Milan, and recognized by the international media as one of the 23
The world's most renowned hairstylists.
Mentioned by Forbes between 2019, 2020 and 2023, the hairdresser has a 25-year career in the national and international market, and has worked at Mod's Hair in Paris, Liongueras in Barcelona, and as a trainer and artistic director at Toni & Guy, in Milan.
Recognized worldwide, he has been responsible for fashion week for the Dolce & Gabbana brand for five consecutive years, works with big names such as Snoop Dogg, Lennny Kravitz and Lady Gaga, and is one of the most sought-after hairdressers to teach courses around the world.
He was also the creator of Balayage Surf, a revolutionary technique that allows the professional to achieve any desired result on the client, in just 1 hour and 30 minutes, without the need for paper, straighteners or caps.
Owner of two salons in Brazil, with services in Orlando and Miami, lectures and workshops around the world, Glauber is also Technical and Artistic Director of Soul Cosméticos.
